Google Pomelli's New Animate Feature: Transform Static Content into Brand Videos with Veo 3.1

From Static to Dynamic: Pomelli's Evolution

When Google Labs and DeepMind first launched Pomelli in October 2025, it quickly became an essential tool for small-to-medium-sized businesses looking to create on-brand marketing content. The tool's ability to analyze a website and automatically extract brand identity—including tone of voice, custom fonts, images, and color palette—was revolutionary.

However, there was one significant gap: no video support. In a world where video content drives significantly more engagement than static posts, this limitation was notable for social media strategies.

That has now changed.

Introducing the Animate Feature

Google Labs has launched a new "Animate" feature in Pomelli, allowing users to transform their static content into on-brand animations using Veo 3.1, Google's advanced video generation model.

This feature is now free to use in the United States, Canada, Australia, and New Zealand—the same regions where Pomelli has been available since its public beta launch.

How Animate Works

The Animate feature builds on Pomelli's core strength: understanding your brand DNA. Here's the workflow:

1. Start with Your Brand DNA: Pomelli has already analyzed your website to understand your brand identity, colors, fonts, and visual style

2. Create or Select Static Content: Use Pomelli's existing tools to generate on-brand images and marketing assets

3. Apply Animation: With one click, transform your static content into dynamic video animations

4. Customize and Export: Fine-tune the animation and export in formats optimized for social media platforms

Powered by Veo 3.1

The Animate feature is powered by Veo 3.1, Google DeepMind's advanced video generation model. This technology delivers:

• Cinematic visual quality with smooth, natural motion
• Brand consistency maintained throughout the animation
• Professional-grade output suitable for social media advertising
• Fast generation times for rapid content iteration

Unlike generic video tools, Veo 3.1 in Pomelli understands your brand context, ensuring animations feel authentic to your business identity.

Why This Matters for Small Businesses

Video content has become essential for social media success:

• Video posts receive 48% more views than static images on average
• Short-form video drives 2.5x higher engagement on platforms like TikTok and Instagram Reels
• 85% of businesses now use video as a marketing tool

However, creating quality video content has traditionally required:

• Expensive video production software
• Professional editing skills
• Significant time investment
• Understanding of motion design principles

Pomelli's Animate feature eliminates these barriers. Small business owners can now create professional animated content with the same ease as generating static images—and with guaranteed brand consistency.

What You Can Create

The Animate feature supports various content types:

Pomelli's Complete Feature Set

With the Animate feature, Pomelli now offers a comprehensive marketing toolkit:

Brand DNA Analysis

Enter your website URL, and Pomelli automatically extracts:

• Brand colors and visual style
• Typography and fonts
• Tone of voice
• Image style preferences

Campaign Generation

Pomelli generates tailored campaign ideas specifically for your business, addressing the common challenge of coming up with fresh, strategic content concepts.

Asset Creation

Create high-quality, on-brand marketing assets including:

• Social media graphics
• Website banners
• Ad creatives
• Animated content (NEW)

Full Creative Control

You maintain complete control to edit text, images, and now animations right inside the tool.

Current Limitations

While the Animate feature is powerful, there are some considerations:

1. Regional Availability: Currently limited to US, Canada, Australia, and New Zealand

2. Content Length: Optimized for short-form animations; longer video content requires additional editing

3. Complex Motion: Very specific or complex animation sequences may need refinement

4. Beta Status: As an experimental feature, capabilities may evolve over time

The Competitive Landscape

Pomelli's addition of video capabilities positions it uniquely in the market:

The combination of automatic brand understanding and video generation in a free tool is currently unique to Pomelli.

What's Next for Pomelli

Google has confirmed plans for broader global rollout in 2026. Expected developments include:

• Multi-language support for international businesses
• Advanced video asset analysis capabilities
• Enhanced animation controls and customization
• Potential paid tiers with additional features when it exits beta

Looking for More Advanced Video Production?

While Pomelli's Animate feature is excellent for quick, on-brand animations, some businesses require more comprehensive video production capabilities:

• Full-length brand videos and commercials
• Complex multi-scene video productions
• Custom AI avatar and spokesperson creation
• Advanced editing and post-production workflows
• Team collaboration and approval processes
• White-label and enterprise solutions

For these advanced needs, Brand Video Studio provides a professional video production platform designed specifically for brand marketing teams.

Brand Video Studio offers:

• Complete video production from script to final cut
• AI-powered editing and enhancement tools
• Custom brand avatar creation with realistic AI presenters
• Team workspace with collaboration features
• Enterprise-grade security and compliance
• Dedicated onboarding and support

Explore Brand Video Studio →

Whether you're scaling beyond what Pomelli offers or need specialized video production capabilities, Brand Video Studio provides the professional tools to elevate your video marketing.

Conclusion

Google Pomelli's new Animate feature marks a significant milestone in democratizing video marketing for small businesses. By leveraging Veo 3.1's advanced video generation capabilities while maintaining the brand consistency that made Pomelli popular, Google Labs has addressed one of the tool's most requested features.

For small-to-medium-sized businesses in supported regions, this means:

• Lower barriers to video content creation
• Guaranteed brand consistency across all animated content
• Faster production cycles from idea to published content
• Zero additional cost during the beta period

The gap between enterprise-level marketing capabilities and small business resources continues to narrow. With tools like Pomelli making professional video marketing accessible to everyone, the question for businesses is no longer "can we afford to create video content?" but "can we afford not to?"

---

Get Started

1. Try Pomelli's Animate Feature - Transform your static content into animations
2. Explore Brand Video Studio - For advanced professional video production
3. Read the Official Announcement - Learn more from Google
4. Join Our Community - Connect with other marketers

---

This article was published on January 19, 2026. Pomelli is an experimental product from Google Labs. Features and availability may vary by region and are subject to change.