90% Cost Reduction in Brand VIS Development: How Pomelli AI Revolutionizes Visual Identity Systems

Introduction: The $15,000 Marketing Dilemma

Have you ever faced this challenge?

You're launching a startup with a tight budget, but you understand the critical importance of brand identity. You consult several design agencies, and the quotes make your jaw drop:

• Basic VIS System Design: $15,000-30,000
• Development Timeline: 2-3 months
• Revisions: Limited, each additional revision costs $500-1,000

What's even more frustrating is that even after spending this much, you still need design-savvy people to apply the system daily. Every poster, ad, or social media post requires either struggling with Photoshop yourself (and creating something subpar) or continuing to pay designers.

But all of this is being completely transformed by Google's AI tool, Pomelli.

Part 1: What is a Brand VIS System? Where Does It Fit in Marketing?

VIS Definition and Core Function

VIS (Visual Identity System), also known as VI system or brand visual system, is a core component of corporate brand strategy. It communicates a company's business philosophy, corporate culture, and values through systematic, standardized visual symbols, shaping the corporate image.

A complete VIS system typically includes:

Basic System

• Logo Design (standard wordmark, standard colors, standard graphics)
• Standard Color System (primary colors, secondary colors, gradient specifications)
• Typography Standards (fonts for various languages, type hierarchy)
• Auxiliary Graphics System (background textures, decorative elements)
• Combination Guidelines (logo and text combination methods)

Application System

• Office Supplies (business cards, letterhead, envelopes, folders)
• Marketing Materials (posters, brochures, banners, booklets)
• Digital Media (websites, app interfaces, social media templates)
• Environmental Graphics (store decoration, signage, exhibition design)
• Product Packaging (packaging design, labels, tags)

VIS's Strategic Position in Marketing

In a complete marketing system, VIS occupies the infrastructure layer—it's the visual foundation for all marketing activities:

Marketing Strategy Hierarchy:

Layer 1: Brand Strategy
    ↓ (brand positioning, core values, brand personality)

Layer 2: VIS Visual Identity System ← YOU ARE HERE
    ↓ (visual standards for all marketing materials)

Layer 3: Content Marketing
    ↓ (advertising, social media, content creation)

Layer 4: Channel Execution
    ↓ (distribution, publishing, propagation)

Layer 5: Performance Measurement
    (data analysis, optimization iteration)

VIS is the visual translation of brand strategy, converting abstract brand concepts into concrete visual language. If brand strategy is the "soul," then VIS is the "body"—making your brand "visible" to consumers.

Why is VIS So Important?

1. Build Brand Recognition

• Consumers form first impressions of brands in just 0.05 seconds
• Consistent visual identity can increase brand recognition by 80%
• Visual elements have a memory retention rate of 65%, compared to only 10% for text alone

2. Convey Professionalism and Credibility

• 94% of first impressions are design-related
• Unified visual identity makes brands appear more professional and reliable
• B2B clients especially value visual professionalism

3. Reduce Long-term Marketing Costs

• With a VIS system, every marketing material has standards to follow
• Reduces costs of repeated communication and revisions
• Ensures consistency across multiple channels

4. Improve Marketing Content Conversion

• Brand consistency can increase revenue by 23%
• Unified visual language reduces cognitive load for users
• Strengthens brand memory and increases repeat purchases

Part 2: VIS Challenges in Traditional Marketing

Traditional VIS Development Process: Long and Expensive

Let's examine what a business must go through to establish a VIS system the traditional way:

Phase 1: Selecting a Design Agency (1-2 weeks)

• Find and compare multiple design agencies
• Review portfolios, negotiate pricing
• Sign contract, pay deposit (typically 30-50%)

Cost: Time investment + deposit $5,000-15,000

Phase 2: Brand Research and Strategy (2-3 weeks)

• Design agency conducts market research
• Analyzes competitors
• Distills core brand values
• Develops visual strategy direction

Cost: Communication time

Phase 3: Initial Design (3-4 weeks)

• Logo design drafts (typically 3-5 options)
• Basic VI element design
• Internal review and adjustments

Cost: Waiting time

Phase 4: Feedback and Revisions (2-4 weeks)

• Client provides feedback
• Designer makes adjustments
• Repeated communication and confirmation
• Often requires 3-5 revision rounds

Cost: Time + fees for additional revisions

Phase 5: System Expansion Design (4-6 weeks)

• Application system design
• Various material template creation
• Usage guideline manual development

Cost: Waiting time

Phase 6: Delivery and Acceptance (1 week)

• Final file delivery
• Final payment
• Usage training

Cost: Final payment $10,000-15,000

Total: 2-3 months, $15,000-30,000 budget

Five Major Pain Points of Traditional Process

Pain Point 1: High Initial Costs

For startups and SMBs, this expense is often an unbearable burden.

Pain Point 2: Long Development Timeline

• 2-3 months of waiting means your product launch is delayed
• In rapidly changing markets, time equals opportunity cost
• Competitors may have already seized market advantage

Pain Point 3: High Communication and Revision Costs

• Professional language gap between designers and clients
• "I want sophistication" → designer's "sophistication" ≠ what you want
• Each revision requires 3-7 days of waiting
• Revisions beyond contract limits cost $500-1,000 each

Pain Point 4: Difficult Application Implementation

Even with a complete VIS manual, practical application still faces:

• Staff can't use it: Can't create qualified materials even with the manual
• Always need designers: Every poster or copy change requires outsourcing
• Costs continuously accumulate: Single design fees range from $50-500
• Slow response: Waiting for designer scheduling, missing marketing opportunities

Pain Point 5: Lack of Flexible Adjustment Capability

• When marketing strategy changes, VIS is hard to iterate quickly
• Testing new visual styles requires paying for redesign
• Different platforms (TikTok, Instagram, LinkedIn) need different styles; VIS struggles to adapt

Real Case: The Traditional VIS Cost Black Hole

Case: An Emerging Coffee Brand

• VIS design cost: $20,000
• Design timeline: 3 months
• Subsequent monthly material design: $1,500-3,000
• Annual total cost: $38,000-56,000

Result:

• Brand image did improve
• But high costs squeezed other marketing budgets
• Unable to respond quickly to market changes
• Considering redesign in year two means another huge expense

Part 3: How Pomelli Disrupts VIS Development with AI

Pomelli's Revolutionary Breakthroughs

Google's Pomelli, launched in October 2025, achieves three revolutionary breakthroughs in VIS development through AI technology:

1. Cost from $15K to near-zero
2. Time from 3 months to 5 minutes
3. Application from designer-dependent to universally accessible

Breakthrough 1: Automated Brand DNA Extraction

Traditional Method

• Designer must manually read your website
• Manually record brand colors, fonts, style
• Extract brand tone based on experience
• Takes 2-3 weeks, highly subjective

Pomelli Method

Simply input your website URL, and Pomelli's AI automatically analyzes in 30 seconds:

• Color System Recognition: Primary, secondary colors, gradient rules
• Typography Analysis: Fonts for all languages, weights, type hierarchy
• Visual Style Extraction: Image styles, layout patterns, design elements
• Brand Tone Understanding: Comprehends brand personality through website content

Cost reduction for this step:

• Traditional: Designer fees ~$3,000-5,000
• Pomelli: $0
• Savings: $3,000-5,000, 2-3 weeks saved

Breakthrough 2: AI-Driven Smart Design Generation

Traditional Method

• Designer manually creates each material
• Requires repeated adjustments and revisions
• Each material designed separately
• Basic application system design costs $8,000-15,000

Pomelli Method

Based on extracted brand DNA, one-click generation of complete marketing materials:

Social Media Content

• Instagram posts (1:1, 4:5 formats)
• Instagram Stories (9:16 vertical)
• Facebook ad graphics
• LinkedIn headers
• Pinterest pins

Advertising Materials

• Google Display ads
• Facebook/Instagram ad creatives
• Banner ads (multiple sizes)
• Video ad thumbnails

E-commerce Materials

• Product main images
• Detail page headers
• Promotional banners
• Store decoration graphics

Email Marketing

• Email headers
• Newsletter templates
• Promotional email designs

All materials automatically maintain brand consistency, including:

• Color combinations match brand standards
• Font usage follows brand system
• Visual style unified and harmonious
• Layout professionally standardized

Cost reduction for this step:

• Traditional: Application system design $8,000-15,000
• Pomelli: $0
• Savings: $8,000-15,000, 4-6 weeks saved

Breakthrough 3: Natural Language Editing, Accessible to Everyone

Traditional Method's Skill Barrier

To create content using a VIS system, you need:

• Professional software proficiency: Photoshop, Illustrator, InDesign
• Learning period: 3-6 months to become proficient
• Design knowledge: Color theory, typography principles, visual hierarchy
• Practical experience: Extensive trial-and-error to create qualified work

This leads to:

• Non-professionals can't work independently
• Must rely on designers or outsourcing
• Every revision incurs costs

Pomelli's Zero-Barrier Operation

Pomelli uses natural language commands for editing, like talking to a designer:

Modify Text

"Change the headline to 'Black Friday Sale'"
"Add a subheadline: Up to 50% Off"
"Make the font bigger"

Adjust Visual Elements

"Change the background to blue"
"Add a product image"
"Put logo in top right corner"
"Add some decorative elements"

Style Adjustments

"Make it look more playful"
"Change to business style"
"Increase visual impact"

AI understands and executes in real-time, no need to understand design principles or learn software.

Value of this breakthrough:

• Any team member can create marketing materials
• No longer dependent on designers or outsourcing
• Response time changes from "days" to "minutes"
• Saves $1,000-3,000 monthly outsourcing design fees

Breakthrough 4: Real-time Iteration, Zero Additional Cost

Traditional Method's Revision Dilemma

• Every revision requires contacting the designer
• Waiting for scheduling: 1-3 days
• Beyond contract limits: $500-1,000 per revision
• Major adjustments: Require new quotes

Case: An E-commerce Brand's Revision Bill

• Initial VIS design: $15,000
• Revision costs within 6 months:
  • Logo refinement: $800 × 2 = $1,600
  • Color system adjustment: $1,200
  • New application templates: $2,000
  • Subtotal: $4,800

Pomelli Method: Unlimited Free Iterations

• Revise whenever you want, no limit on iterations
• Real-time preview generation, see results immediately
• Not satisfied? Keep adjusting, zero additional cost
• When marketing strategy changes, quickly adapt to new styles

Savings: $3,000-8,000 annually in revision fees

Part 4: Complete Cost Comparison Analysis

Total Cost Comparison Table

Cost Reduction Rate: 90-100%

ROI (Return on Investment) Analysis

Scenario: An E-commerce Startup

Traditional Investment:

• VIS design: $20,000
• First year application: $15,000
• Tools & training: $3,000
• Total: $38,000

Reallocated Savings:

• Increased ad budget: $20,000 → Expected $200,000 GMV
• Hire 1 operations staff: $15,000 → 30% efficiency improvement
• Increased inventory: $3,000 → Avoid stockouts, improve conversion

Pomelli's Hidden Value:

• Rapid iteration capability: Test 10 visual styles to find optimal solution
• Response speed: Create response content within 5 minutes of trending events
• Team empowerment: Non-designers can output professional content

Part 5: Pomelli Practical Application Guide

Complete Professional VIS in 5 Minutes

Minute 1: Brand DNA Extraction

1. Visit labs.google.com/pomelli
2. Enter your website URL
3. Click "Analyze Brand"
4. AI automatically extracts brand visual elements

Pomelli automatically identifies:

• Primary color: #1E40AF (blue)
• Secondary colors: #F59E0B (orange), #10B981 (green)
• Primary fonts: Poppins (English), Source Han Sans (Chinese)
• Visual style: Modern, clean, tech-forward

Minutes 2-3: Generate Marketing Materials

Select needed material types:

Social Media Package

• ✅ Instagram posts (3 sizes)
• ✅ Instagram Stories
• ✅ Facebook cover
• ✅ LinkedIn banner

Advertising Package

• ✅ Google Display ads (5 sizes)
• ✅ Facebook ad creatives
• ✅ Banner ads

E-commerce Package

• ✅ Product main image templates
• ✅ Promotional banners
• ✅ Store decoration graphics

Click "Generate," all completed within 30 seconds.

Minute 4: Natural Language Adjustments

Adjust a specific Instagram post:

You: "Make the headline text larger, more prominent"
Pomelli: [Real-time adjustment] "Increased headline from 48px to 64px"

You: "Background is too plain, add some geometric decoration"
Pomelli: [Adds decoration] "Added brand-style geometric elements"

You: "Replace product image with another one"
Pomelli: "Please upload new image"
[After upload] "Replaced and automatically adjusted composition"

You: "Overall looks good, but can it be more energetic?"
Pomelli: [Adjusts color brightness and contrast] "Optimized for more energetic style"

Minute 5: Export and Use

• Select desired formats (PNG, JPG, PDF, SVG)
• Batch export all materials
• Directly use across marketing channels

Done! You now have a professional, brand-consistent marketing visual system.

Use Cases and Best Practices

Scenario 1: New Brand Launch

Needs:

• Quickly establish brand visual identity
• Limited budget
• Multi-channel materials needed

Pomelli Solution:

1. Generate initial VIS with Pomelli
2. Quickly create omnichannel marketing materials
3. Rapidly iterate based on market feedback
4. Invest saved budget in ad placement

Case: New Consumer Brand

• $20,000 saved on VIS invested in Instagram ads
• First month: 500,000 impressions
• 3 months: Brand awareness from 0 to industry top 20%

Scenario 2: SMB Brand Upgrade

Needs:

• Existing brand image outdated
• Want upgrade but limited budget
• Need to see results quickly

Pomelli Solution:

1. Input existing website, extract brand DNA
2. Generate multiple visual style options
3. A/B test to find best approach
4. Quickly apply across all channels

Scenario 3: Rapid Marketing Campaign Response

Needs:

• Breaking trends require quick follow-up
• Large promotional material demand
• Designer scheduling can't keep up

Pomelli Solution:

• Operations team directly uses Pomelli
• Generate complete campaign materials in 5 minutes
• Launch immediately, seize opportunity

Case: Black Friday

• E-commerce company needed 50 promotional posters
• Traditional: Designer works overtime for a week, costs $3,000
• Pomelli: Operations team completes in 2 hours, $0 cost

Scenario 4: Multi-Brand Management

Needs:

• Corporate group with multiple brands
• Each brand needs independent VIS
• Maintain individual brand identities

Pomelli Solution:

• Generate separate VIS for each brand
• Centralized management, separate application
• Dramatically reduce multi-brand management costs

Part 6: Pomelli's Limitations and Applicable Boundaries

Honest Assessment: Pomelli Isn't Universal

While Pomelli dramatically reduces VIS costs, it has its boundaries:

Suitable Pomelli Use Cases

✅ SMB Brand Building

• Limited budget
• Need quick launch
• Primarily digital marketing

✅ Daily Marketing Material Creation

• Social media content
• Digital advertising
• E-commerce promotional graphics

✅ Rapid Iteration and Testing

• A/B test different visual styles
• Respond to trending events
• Campaign materials

✅ Small Team Empowerment

• Enable non-designers to output professional content
• Reduce designer dependency

Still Require Traditional Design Services

❌ Large Enterprise Group VIS

• Needs deep brand strategy consulting
• Involves complex brand architecture
• Requires offline system design (wayfinding, spatial)

❌ Highly Customized Design

• Requires extremely original visual concepts
• High artistic requirements
• Unique design language creation

❌ Special Application Scenarios

• Physical store renovation design
• Product packaging structural design
• Exhibition space design

❌ Brand Strategy Consulting

• Pomelli only executes visually, not strategy
• Need clear brand positioning first
• Complex brand architecture planning requires consultants

Best Practice: Pomelli + Traditional Design Hybrid Model

Recommended Combination:

Phase 1: Quick Launch (Use Pomelli)

• Generate initial VIS with Pomelli
• Start marketing immediately
• Gather market feedback data

Phase 2: Business Validation (Use Pomelli)

• Continue using Pomelli for daily materials
• Rapidly iterate and optimize visual style
• Accumulate brand data and user awareness

Phase 3: Strategic Upgrade (Traditional Design)

• After business stabilizes, consider professional design investment
• Engage agency for deep brand strategy
• Build more unique brand visual assets

This combination enables:

• 80%+ cost savings upfront
• Rapid trial-and-error to find right direction
• Later investment more targeted

Part 7: Future Outlook

Pomelli's Far-reaching Impact on Marketing

1. Marketing Team Restructuring

Traditional Marketing Team:

• Marketing Director × 1
• Designers × 2-3
• Copywriters × 1-2
• Operations × 2-3

AI-Enabled Marketing Team:

• Marketing Director × 1
• AI Tool Operators × 2-3 (operations + design capability)
• Copywriters × 1
• Data Analysts × 1

Changes:

• Reduced dedicated designer needs
• Operations personnel capability upgrade
• More resources for strategy and data analysis

2. Marketing Budget Reallocation

Traditional Budget Allocation:

• Content production (design): 30-40%
• Media placement: 40-50%
• Strategy & analysis: 10-20%

AI Era Budget Allocation:

• Content production (AI tools): 5-10%
• Media placement: 60-70%
• Strategy & analysis: 20-25%

More budget flows to:

• Actual customer acquisition
• Data analysis and optimization
• Brand strategy consulting

3. Marketing Efficiency Revolution

Speed Improvement:

• Content production cycle: From "days" to "minutes"
• Creative testing frequency: From 3-5 sets/month to 10+ sets/day
• Market response speed: From "planning for a week" to "launch same day"

Cost Reduction:

• Production costs down 80-90%
• Personnel costs optimized 30-50%
• Trial-and-error costs near zero

4. Opportunities for SMBs

Lower Barriers:

• Professional marketing capability no longer exclusive to large enterprises
• Creativity and strategy become core competitiveness
• Small teams can achieve large brand visual quality

Competitive Landscape Changes:

• Visual quality no longer a differentiator
• Brand substance and user connection more important
• Creative speed and iteration capability become new barriers

Pomelli's Evolution Direction (Prediction)

Based on Google's technology roadmap, Pomelli may:

Short Term (6-12 months):

• More templates and style options
• Automatic video content generation
• Multi-language support (Chinese interface)

Medium Term (1-2 years):

• Deep integration with social media platforms
• Intelligent content strategy recommendations
• Performance prediction features (predict content performance)

Long Term (2-5 years):

• Complete brand strategy AI advisor
• Real-time market trend adaptation
• Fully automated marketing systems

Conclusion: This is a Marketing Cost Revolution

Key Takeaways

1. VIS is marketing infrastructure, determining brand visual recognition and professional image

2. Traditional VIS is costly:

   • First year total: $73,000-161,000
   • Development timeline: 2-3 months
   • High application barrier, continuous designer dependency

3. Pomelli achieves 90%+ cost reduction:

   • Completely free during Beta
   • 5 minutes to complete VIS construction
   • Zero learning curve, accessible to everyone

4. Saved resources can:

   • Invest more in advertising
   • Rapid trial-and-error to find optimal strategy
   • Improve response speed, seize market opportunities

5. Applicable boundaries:

   • Best for SMBs and daily marketing
   • Large strategic projects still need professional consulting
   • Optimal model is Pomelli + traditional design combination

Action Recommendations

If You're an Entrepreneur

• ✅ Immediately use Pomelli to establish brand visual system
• ✅ Invest saved budget in product and acquisition
• ✅ Rapidly iterate to find optimal brand image

If You're a Marketer

• ✅ Learn to use AI tools like Pomelli
• ✅ Transform from executor to strategist
• ✅ Enhance data analysis and creative capabilities

If You're a Business Manager

• ✅ Reevaluate marketing budget allocation
• ✅ Use AI tools to improve team efficiency
• ✅ Focus resources on core competencies

If You're a Designer

• ✅ Embrace AI, learn AI tools
• ✅ Focus on creative strategy and high-end design
• ✅ Transform from execution to creative direction

Final Thoughts

Pomelli brings not just cost reduction, but a paradigm shift:

• From "paying for services" to "AI empowerment"
• From "expert dependency" to "universal creation"
• From "long waits" to "instant response"

In this marketing revolution, early adopters gain huge advantages:

• More budget for actual acquisition
• Faster speed to respond to market changes
• Lower costs for trial-and-error and innovation

The question isn't "whether to use AI tools," but "how to maximize AI tool value."

Start Your Zero-Cost Brand VIS Journey Today

Three Steps to Start with Pomelli

Step 1: Access Pomelli

• 🔗 labs.google.com/pomelli
• 📍 Currently available: US, Canada, Australia, New Zealand
• 💡 Requires Google account login

Step 2: Learn Best Practices

• 📚 View Complete Guide
• 🎬 Watch Practical Tutorials
• 💬 Join Discord Community

Step 3: Start Creating

• Input your website URL
• Generate your first marketing materials
• Experience the shock of completing professional VIS in 5 minutes

More Resources

• Case Library: View Success Stories (Coming Soon)
• Comparison Tool: Pomelli vs Traditional Tools
• FAQ: Common Questions
• Technical Principles: Understanding Pomelli's AI Technology

---

🎉 Special Note: Pomelli is Currently in Free Beta

Now is the best time to get started:

• ✅ Completely free to use
• ✅ Continuous new feature updates
• ✅ Active community, quick problem resolution
• ✅ Early users can influence product direction

Don't let high VIS costs become barriers to brand development. Try Pomelli now and start your zero-cost brand building journey!

---

Last updated November 20, 2025. Pomelli is evolving rapidly; features and availability may change. Visit the official website for latest information.

Author: Pomelli Team | Questions? Join our Discord Community for discussion